Netflix turns originals focus to kids with DreamWorks Animation deal
Netflix Inc., with the wind at its back from the launch of its “House of Cards” original series last week, said Tuesday that it will collaborate with DreamWorks Animation SKG to create its first program for children.
The Netflix series “Turbo: F.AS.T. (Fast Action Stunt Team)” is based on the DreamWorks animated film “Turbo,” which is slated for a summer release. The TV show will appear exclusively on Netflix this December in the U.S. and abroad.
Programming for kids is quite lucrative because children tend to watch their favorites over and over again, and parents are usually more than happy to park them in front of the set for a couple of hours.
In 2012, Netflix subscribers streamed more than 2 billion hours of kids content.
Under the DreamWorks Animation deal, Netflix also obtained the right to stream the studio’s feature titles, starting with its 2013 releases.
— David B. Wilkerson