Grammy audience falls 29% from record 2012, but CBS easily wins Sunday night
CBS’ Sunday-night telecast of the 55th Annual Grammy Awards drew 28.4 million viewers, according to updated preliminary Nielsen data — down 29% from last year’s mammoth audience, but still a very big number by modern television standards.
Following “60 Minutes,” the ceremony, which has been shown by CBS every year since 1973, generated a 15.9 rating and a 25 share from 8 p.m. to 11:30 p.m. Eastern time, carrying the network to an easy victory. CBS also won handily among adults 18 to 49 years old, the audience most coveted by advertisers.
Mumford & Sons took Album of The Year honors for “Babel.” Gotye’s “Somebody That I Used to Know” was named Record of the Year, while fun. took Best New Artist of the Year and Best Song awards.
Last year’s Grammys were seen by 39.9 million viewers, the most since 1984. The broadcast’s 21.7 household rating and 33 share was the best showing since the 1985 ceremony got a 23.8 and 35 share.
— David B. Wilkerson