Reporters, viewers begin journey with Netflix’s “House of Cards”

Netflix unleashed the entire first season of its newest original series, “House of Cards,” on Friday, all 13 episodes. The bold move could pay off if Netflix Chief Executive Reed Hastings has made the right calculations about cost savings.

“Traditional channels must aggregate a large audience at a given time of day and hope the show programmed will actually attract enough viewers despite this constraint,” he explained in his letter to shareholders last week when the company reported fourth-quarter results. “With Netflix, members can enjoy a show anytime, and over time, we can effectively put the right show in front of members based on their viewing habits. Thus we can spend less on marketing while generating higher viewership.”

  1. For some seasoned observers, the pleasures of the show are undeniable.
  2. First two #HouseofCards episodes are real good, Spacey is an Emmy lock. Show isn’t quite at ‘great’ level, but $NFLX deserves a pat on back
  3. Other media reporters aren’t sure that a historic moment is at hand.
  4. Call @netflix series #HouseofCards what it is: An experiment in how tech might affect TV. But not truly a game changer.
  5. #HouseofCards will be watched by people rich enuf to own smart TVs It’s debut says 0 bout binge views – or much else except Netflix biz 2/2
  6. Tim Goodman of The Hollywood Reporter thinks what change does come will not be good.
  7. Netflix PR man Joris Evers begs to differ.
  8. Netflix’s House of Cards: Waving goodbye to regional distribution and good riddance… #houseofcards
  9. In the end it will come down to consumer behavior. Posters at the show’s Facebook site were overwhelmingly positive.
  10. There were, of course, exceptions.
  11. I thought we had all agreed that it’s better when Kevin Spacey underacts. #HouseofCards #whyisheSouthern
  12. By David B. Wilkerson
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